GIORGIO SFERRA
giorgio2121@gmail.com
P r o f e s s i o n a l E x p e r i e n c e
The GFX Company Miami, Florida 12/2011 – Present
Art direction and motion graphics design on a variety of projects for Univision 23, Lapdog Entertainment, Rugged
Entertainment and Cloaq Clothing Designs.
WSFL 39 / Sun Sentinel Ft. Lauderdale, Florida 7/2011 - 12/2011
Senior Graphics Designer for Marketing department, responsible for on air graphics and print promotions. Position
requires working closely with art director and producers to design and produce elements for on air usage as well as
print. All elements are created using Adobe's CS 5.5, Cinema 4D and Apple's Final Cut Studio.
Univision WLTV 23 Miami, Florida 2/2011 – 7/2011
Promotions producer for Univision's Miami affiliate WLTV channel 23, work designing and producing new concepts for
station id's and sponsor spots focusing on a brand entertainment approach to commercial spots being played in the
local segments. All segments are edited using Apple's Final Cut studio and graphics with Adobe's CS5 After Effects.
Univision Network Miami, Florida 5/2010 – 1/2011
Day to day production of on air graphic elements used for promotions department and network id's as well as design
of program lead in logos and overall design new looks for various shows. Work is constantly evolving and challenging
with continuous interactions with promotions and advertising departments to provide producers from these areas with
cutting edge visuals for a wide list of on going design and production projects.
O2 Media Inc. Company Pompano Beach Florida 7/2009 – 2/2010
Daily production of on air graphic elements for Lifetime Television's, "The Balancing Act", The Learning Channel and
We Channel's "Designing Spaces". Show specific visuals were created for new episodes to individualize the show's
look according to seasonal events such as Mother's Day, Father's Day and many others to fit promotional items in the
program lineup. All video elements were also utilized for online usage in the corresponding websites, newsletters and
magazine ads. http://www.thebalancingact.com
The Disney Event Group, Walt Disney Company Lake Buena Vista Florida 11/ 2004 – 3/2009
Multimedia producer of motion graphic elements and edited into a variety of projects, ranging from event high
impact video conference presentations, to logo animations for multiple platforms, such as large screen projection,
specialty displays created for specific events and web distribution of corporate event follow up materials. Day to day
responsibilities include working directly with a wide variety of show producers and directors to establish multi-media
requirements and execution of various event concepts, using motion graphics, music, sound effects and voice over
components. http://www.disneyeventgroup.com
Alkemi Entertainment Hollywood, California 2/ 2004 – 7/2004
Design and creation of motion graphic elements, for theatrical and DVD motion picture advertising, working with
various producers to create looks and text treatments that reflected the overall mood and feel of the movie
trailer. All graphics were created using After Effects and Apple’s Motion. Titles included: “Man About Town”, “The
Libertine”, “Pretty Persuasion”, “Cursed”, “Bad News Bears”, “Marilyn Hotchkiss Ballroom Dancing”, “The Sea Inside”
and “Cursed”.
QD3 Entertainment Hollywood, California 3/ 2003 – 2/2004 Design
and produced motion picture title sequences and interstitial imagery for use in feature film projects. Work was
structured to accommodate the rapidly changing schedules and availability of the various directors and producers'
working on the various projects in production at the time. Titles included: “The MC” & “The MC II” Directed by Peter
Spirer, Hosoi Directed by Cesario Montano, as well as “Letter to the President” Directed by Thomas Gibson.
TIME WARNER COMMUNICATIONS Orlando, Florida 1996 - 2002
As a member of the Full Service Network, Digital Production Center's Art Department, responsibilities included the
development of screen components to navigate network services. "The News Exchange", news on demand screen
design and corporate identity logos; design of navigational screens & icons for "Custom TV", insertion of movie titles
for "OMNIO Home Theater" and updates to the "Music Express" selection palette and functionality keys. The news
venue later became a 24 hour news outlet for local news and commentary, called Central Florida News 13 a joint
venture with The Orlando Sentinel. Each venue was a network in itself with its own hierarchy and needs. Working
within this fast paced and experimental environment offered challenges that were constant and diverse, from the
design of navigation icons, to the production of orientation screens and venue identity logos. The resulting findings of
this project led to the development and execution of systems now operational in Time Warner Communications Cable
Networks.
MOTION GRAPHICS & ART DIRECTION / PROJECT BASED WORK
Florida Film & Tape Orlando, Florida Produced and designed for Director Bradford Fuller a series of projects ranging
from show openers for television shows, such as "Fishing Virginia" for ESPN and "Dive Stops" as well as elements
for commercials for Valencia Community College. Other projects included a redo of corporate image elements for
Florida Film and Tape and graphic elements for aviation and boating safety instructional manuals on DVD. http://
floridafilmandtape.com
Lapdog Entertainment Hollywood, California Designed and produced for executive producer Thomas Gibson
the opening sequence and interstitial for promotional videos produced for Capitol Records recording artist:
Faith Evans' ,“An Evening with the First Lady” Other projects have Mary J. Blige's, “The Breakthrough” and
Avant's “Director”also included were television show's for South Africa's Broadcasting Network SABC, “Living
Blessed” , “The Diamond Life” and “Chris Brown's Live in South Africa.” http://www.lapdogentertainment.com
FGW Productions Hollywood, California Executive Producer Stephanie Frederic's company award winning behind the
scenes look at major motion picture productions, require a fast and stylistic approach at designing visual elements,
by creating new graphics that match the over all look of collateral materials already in place from existing movie
trailer ad campaigns. Behind the scenes sneak peeks have included titles such as: “Disney the Princess and the
Frog”, “Terminator Salvation”, “Our Family Wedding”, “American Gangster” and “Miami Vice.” http://www.fgwproductions.com
Aslan Films (Rugged Entertainment) Hollywood, California Work as visual consultant and graphic designer
on Academy Award Nominated Director, Peter Spirer's film for Miramax Entertaniment, “Rhyme & Reason” was
challenging as well as diverse. The movie takes an in depth look at the world of Hip-Hop music and the distorted
perceptions created by the news media as well as an early look into the careers at what are today the leaders of
the music industry. Film sequences created on 16mm were imported into After Effects and Photoshop were edited
into the picture, generating short bursts of imagery that served as transitional elements between interviews. http://
www.ruggedentertainment.com
IDEAS @ Disney / Integrity Arts and Technology Orlando, Florida Graphic design and support for video postproduction
staff creating and preparing elements ranging from logo design for print and video to animation sequences
for videos and DVD presentations. Clients included “Disney Cruise Lines”, “Disney Transportation.”
MOTION PICTURES ART DIRECTION AND MOTION GRAPHICS OPENING TITLES DESIGN
"Letter to the President"
Produced by Quincy Jones III and Directed by Thomas Gibson.
Opening and Closing Titles designed, edited and produced by Giorgio Sferra.
Project distributed by Image Entertainment. DVD Release.
All motion graphics, color treatments and editing of the opening sequence.
"The MC" & “THE ART OF 16 BARS”
Produced by Quincy Jones III and Directed by Academy Award Nominated
Director Peter Spirer. Project distributed by Image Entertainment. DVD Release.
Opening and Closing title sequences designed and produced by Giorgio Sferra.
SOFTWARE
Adobe CS5Master Suite, AfterEffects, Zaxwerks 3D invigorator, PhotoShop & Illustrator, Maxon Cinema 4D, Story
Board Quick, Apple Final Cut Pro Studio, Motion, Soundtrack Pro, Chyron Liberty 32 Paint and Animation, Keynote and
PowerPoint presentation software.
LANGUAGES
Fluent in Spanish, read and write.
EDUCATION
University of Miami, Coral Gables, Florida. Bachelor of Arts in Communications, Major in Film and Minor in Art.
Miami Dade College, Miami Florida, Studies in Art and Architecture.
Panavision seminar on electronic cinematography. Washington D.C.